Ray Huston Used Cars in La Crosse recently started a campaign using their Web site in other conventional advertising. They are featuring their site in television and outdoor advertising.
They have segmented their inventory by monthly payment allowing customers to view only the cars they qualify for. Customers, when viewing the listed vehicles can tell they qualify for all vehicle in the list.
Promoting their Web site in off-site advertising generates traffic to their Web site allowing it to become more effective and in turn driving more traffic to the showroom.
www.rayhutson.com
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